July 2026

The One Number Every Real Estate Investor Must Know Before Buying a Property

Walk into almost any real estate investing event, and you’ll hear the same conversations. “What’s the purchase price?” “What’s the ARV?”
“How much equity is in the deal?”
Those numbers matter—but according to real estate investor Johnoson Crutchfield, they’re not the numbers that determine whether you’ll actually make money.

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Questions Every Real Estate Investor Should Ask Sellers Before Making an Offer

Many investors believe finding good deals is all about making offers. In reality, the quality of your offer depends on the quality of the conversation you have with the seller.
Johnoson Crutchfield shares the questions he asks when speaking directly with property owners. These aren’t scripts designed to pressure sellers—they’re conversation starters that help uncover motivation, understand the property’s history, and determine whether there’s a deal worth pursuing.

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